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Business Owners, Are You Ready for the NEW EMV Credit Cards?

PFP

What is EMV?

“EMV is a technical standard for smart payment cards and for payment terminals and automated teller machines which can accept them. EMV cards are smart cards (also called chip cards or IC cards) which store their data on integrated circuits rather than magnetic stripes, although many EMV cards also have stripes for backward compatibility. They can be contact cards which must be physically inserted (or “dipped”) into a reader, or contactless cards which can be read over a short distance using radio-frequency identification technology. Payment cards which comply with the EMV standard are often called chip-and-PIN or chip-and-signature cards, depending on the exact authentication methods required to use them.” – More on EMV


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Gold Coast Empire Inc. is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA.

The Pay It Forward Group Inc. is a registered ISO/MSP for Woodforest National Bank, The Woodlands Texas

Pay it Forward Processing of California is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA

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