To bring value, hope and honor to each Person, Charity & Business while specializing in business development. Our passion is to Pay it Forward by donating a portion of every swipe to charity.
“We are excited to put our customers first and have the opportunity to make a difference in our communities by donating back to charity”
- Renee VanHeel, President
partnering with pfprocessing brings you additional benefits
who we are
PFProcessing is a nationwide full service Merchant Card Processing company. Our executive team has over 52 years of direct business experience with 22 years in the processing industry. We all have a PASSION for giving back.
Our marketing strategy is very innovative. Through referral based marketing we match or beat all other Credit Card companies. At PFProcessing we aspire to assist you to grow your business by providing Regional Sales Offices throughout the United States with a proven successful track record of providing low cost processing. We combine this with creative ideas, efficient systems and new products, as we maintain one of the highest levels of customer service which can ultimately result in an increase in your bottom-line.
Our belief is that people truly love to give. With our new economy expendable income is harder to find. We at PFProcessing have made it possible for money to be donated to charity without the Merchant changing anything that they are currently doing and at no additional cost. The Pay it Forward “Every Swipe Benefits Charity®” Program is an innovative program whose goal is to help charities.
Payment processing solutions
- Merchant Accounts
- Point-of-Sale Terminals
- Wireless Point-of-Sale Terminals
- iPad Point-of-Sale Terminals
- Web based processing
- Integrated Point-of-Sale Solutions
- Social Media Marketing Solutions
- Electronic Check Services
- Gift and Loyalty Cards
David VanHeelOwner & CEO
Since day one, David wanted to create a company that reflected moral and integrity. After PFProcessing was
After tirelessly working throughout the week, David finds relaxation cruising around on his motorcycle. His favorite quote has become his inspiration in all he does, “Don’t take life too seriously, nobody gets out alive anyway.”
Renee VanHeelFounder & President
Renee started Pay it Forward as a result of pure frustration of watching her friends get taken advantage of
Renee continues to put herself second when people are in need. When the rare time to herself appears, she is stimulating her mind by piecing together puzzles, or taking a break from life by vacationing in different parts of California.
Renee will admit she is not close to perfect, and believes mistakes are tools to learn from. Her favorite quote rings true throughout her well-being, “Do or do not, there is no try.”
DebbieNational Vice President AO
Debbie joined Pay it Forward when she learned about the moral of the company. Her passion for helping
In the last ten years, Debbie has found comfort and relaxation in vacationing to France. She loves to relax and recharge while immersing herself in the culture. When France seems too far away, Debbie relaxes with her dogs.
MickRegional Vice President AO
Mick was greatly surprised by how ethical PFProcessing was. After realizing the many benefits PFProcessing
Mick’s motto, “do something, take action” spawns off of a quote from Yogi Berra, “ When you come to a fork in the road, take it.” With this motto infused in his core, he has become successful in teaching other businesses the truth of the credit card industry.
Mick believes if you work hard, you should play harder. In his downtime he is cheering on his favorite sports teams: NY Yankees, Cleveland Cavs and Browns. He keeps his mind active by reading, or watching movies.
AndiExecutive Director of ESBCharity
Andi has always had an indescribable passion for nonprofits and helping others. From numerous mission trips
Before moving to California for this position, Andi traveled the world with an organization Youth With A Mission (YWAM). Where, she witnessed what long term help and relationship building looks like. Andi also created a successful health and wellness company. Her favorite quote continues to transform her outlook on life, “Life is 10% of what happens to you and 90% of how you react to it.”
When Andi isn’t working hard at helping others achieve their dreams of changing the world, she spends quality time with her wonderful husband Cade VanHeel usually going hiking, or random adventures at the beach, or camping and road tripping all over the U.S.
CadeRegional Vice President AO
Cade has always been a self-driven entrepreneur. At the age of 18, his world transformed when he crashed his
Since then, Cade has fallen in love with helping others. He joined the PFProcessing team in 2012. As much as he loves making money, he loves being able to give back to the community that much more. Cade still rides, just not nearly as fast. When he isn’t on mountain bikes, or his motorcycle, he is outside hiking or camping with his wife.
ChrisSr. Account Officer
Chris’s prized moments working with PFProcessing are when he gives checks to the nonprofits he works with in
Chris is an active father. He has created deep relationships with his family by taking them up the cabin in northern Minnesota, coaching basketball, track, and soccer. On his downtime, he loves just hanging out with his family.
AllisonChief Account Officer
Allison became part of ESBCharity program when her nonprofit was vetted into the program. Be Involved *Act
Allison’s personality is contagious. Her favorite quote is responsible for transforming her to who she is today. “I’ve learned that people will forget what you said, what you did, but people will never forget how you made them feel.” - Maya Angelou. Allison loves to travel back to her hometown in Cherry Hill, New Jersey and brag about all the amazing things ESBCharity and PFP is doing.
MelissaInternal Setup & Maintenance
Melissa joined Pay It Forward as a way to grow with a dynamic group and business. Once she got her feet wet, she
Volunteering her time has always been a considerable part of her life. Every Swipe Benefits Charity allows Melissa new avenues to explore in volunteering. Throughout her life, she has learned one major lesson, never pre-judge someone, because you never know what will become of them.
Flexibility and the culture of people inspired Andrea to join our office staff in 2013. She helps smoothly run the office.
Her problem solving brain resets when she travels to visit family, long walks on the beach, or visiting Joshua Tree. Andrea believes we should enjoy what’s around us, because we miss so much when we don’t.
Cheryl brings more than 20 years of experience in customer service, business development, training, and consulting to our team
Cheryl’s role at PFP is to create awareness about PFP’s unique capabilities to build solid Merchant-ISO relationships locally, nationally, and internationally. Her Disney foundation fits right in with PFP’s mission of Every Swipe Benefits Charity. It is her responsibility in Business Operations that we provide detailed communication as to how our team can provide products and services that will exceed merchant expectations.
A graduate of Willamette University, Cheryl completed her degree in Political Science and Speech Communication. She is an active member in her community with the Girl Scout Council of San Diego where she received the Volunteer of Excellence Award and Outstanding Troop Leader Awards and now serves on the Gold Award Committee. She has also joined the Board of Trustees with Girl’s Inc. San Diego. Cheryl and her family love to travel, find great hidden foodie hangouts, and enjoy family movie nights. In addition, she volunteers at St Michaels School, Boy Scouts, and supports the One Small Voice Foundation.
Katrina has spent more than 20 years in the Consumer Packaged Goods industry working for Fortune 500 manufacturers
Katrina is organized, energetic, and personable. She is known for attention to detail, collaboration and follow through. Katrina joined PFP after relocating from the San Francisco Bay area with her husband. PFP’s mission and values resonated with her as well as the camaraderie and variety of responsibilities.
A graduate of San Diego State University, Katrina completed her degree in Business Administration, Information Systems. She is passionate about animals and wildlife conservation and can regularly be found volunteering at the San Diego Zoo Safari Park.
Katrina comes from a large, close-knit family. She and her husband enjoy hiking, travel, home projects & socializing with friends and family.
ToryChief Account Officer
Tory comes to PFProcessing with over 25 years of customer service, event management, logistics, and sales expertise.
Her spirit of volunteering and giving back fit perfectly with PFProcessing and ESBCharity’s values. Starting young, Tory participated in face painting at her school fun fair and fundraising and helping build a new playground at her elementary school. Over the years she has volunteered with Disney’s VoluntEars, Make a Wish Foundation, Give Kids the World, Fairfax County Public Schools Office of Substance Abuse Prevention,tutored elementary students, taught in a home school co-op, and is currently very active with the PTA at her daughter’s school.
In her free time, Tory enjoys spending time with her husband, daughter, and adopted Puerto Rican fur baby dog. They have a shared love of travel and working on home renovation projects. Tory loves Leonidas and Côte d’Or Belgian chocolate! She enjoys trying new foods – minus cilantro!
LouChief Account Officer
Lou is a Retired Financial Planner/Investment Adviser born and raised in Manhattan, NY. He is a US Marine Corps veteran and served during the Korean conflict.
He is a Rotarian since 1981 with four different clubs, and from 1996 found a home with the Del Mar-Solana Beach Sunrise Rotary Club. He has volunteered for several non-profit organizations, including the Flying Leathernecks Aviation Museum and the Convention of States Action Project. Lou is an avid golfer, has three children, three grandchildren and resides in Encinitas, CA.
As a financial planner, he created Charitable Remainder Trusts for many of the firm’s clients. He enjoys working with a similar win-win-win concept with the innovative give back program of the Every Swipe Benefits Charity Foundation.
MichelleChief Account Officer
Michelle worked for Walt Disney World for almost a decade before
Michelle has been in sales and customer service for over 20 years and joined our team by meeting the owners over a glass of wine in a restaurant in San Diego. A few weeks later, Michelle’s husband was having problems with his processor and turned to us for help. He became a client and Michelle became part of the Pay it Forward Joint Venture Pay and family.
In her spare time, she and her husband are Youth Group Leaders for several churches, loves to cook, and her favorite thing is a nice glass of wine at the campfire in the backyard at night stargazing. Michelle’s philosophy in and out of business is “Be honest even if it hurts, clients will appreciate it and follow you”.
JeffChief Account Officer
Jeff brings over 30 years of customer-focused service to the processing
Jeff has been involved with several local charities and has served as a volunteer and on Boards of Directors for over 14 years. He enjoys tennis, reading, travel, and local craft IPA's.
JohnChief Account Officer
John spent the early part of his career in entertainment, performing in bands and working as a radio DJ. He then worked as a freelance
John is an avid Red Sox fan and enjoys playing baseball in an “old man’s league” that uses real wooden bats and steel spiked cleats. He still plays music and leads worship for his weekly bible study. He also cooks, bakes, eats well and works off the calories with high altitude hikes in his Colorado home.
DougChief Account Officer
Doug has 30 years customer service experience with an extensive background
Doug sets time aside to spend with family and is a youth group leader. In his free time he enjoys driving his ’72 Plymouth Duster, dreaming about other muscle cars, flying RC helicopters, and building really big campfires in the Adirondacks for him and his family to enjoy.